When planning your marketing strategy, you must always include Twitter as a fundamental and powerful tool.
This social media platform has more than 145 million daily active users, making it an ideal tool to reach your target market. However, with more than millions of tweets posted every day, you need to be strategic to capture your audience’s attention.
Twitter is a social network and search engine where you can typically find the latest information about anything. From updates of small businesses to world happenings.
That’s why it’s easy to get lost between hundreds of information.
However, it's still a platform where you can engage users with excellent content, reach more followers, increase brand awareness, boost conversions, and get into the daily trending topics.
Don't worry. We’ve got on this guide everything you need to create a highly effective Twitter marketing strategy that will give you the results you need. Check it out:
Remember that you should always approach social media with a plan of action. It doesn’t matter if it’s Instagram, Facebook, or Twitter; understanding the platform before using it it’s the key to success.
Before you start, you will require to follow some steps that you may have already used before when creating a strategy for your other social networks, such as:
Know what your audience is interested in and how you can apply it to Twitter content.
Having clear and measurable goals will help you to create a positive impact on your business. Remember to think about SMART: specific, measurable, attainable, relevant, and time-bound goals.
Make a quick review of the Twitter accounts of the competition. It can help you define your strategy by avoiding the competitors' weaknesses and creating new ways to distinguish your brand from others.
Twitter conversations move fast, so you must monitor your account regularly. Create a social media style guide that explains how you will use your business social media accounts, what to publish, and how to use every tool, like hashtags.
Planning the content you'll post on your social media will save you effort and stress. It's beneficial to align the content you'll be posting on Twitter with all your channels to have your content prepared with your business promotions and seasonalities.
As you begin using your Twitter account, there are some essential steps you need to follow to ensure you reach your target audience.
Here’s how to get started:
Everyone should recognize your brand the moment they see your Twitter profile. So you should add the same colors, logo, and brand identity that you used to create your business. Consider each of these elements with that characteristics:
A Twitter list is a helping tool for closing your conversation to the themes that matter to your business. They have curated feeds from selected accounts that allow you to reach relevant discussions or influential people.
That is helpful to achieve your target audience and to see what your competitors are doing.
Remember that these lists are public, so everyone can see them!
Versatility is always a good idea. That's why you can use many types of formats on Twitter to get your audience's attention.
Try sharing images, videos, blog posts, retweeting news, creating Twitter polls, and gifs. This way, you will test all the formats, and you will know which ones cause more interaction and engagement in your audience.
Remember that hashtags were born on Twitter, so they are a perfect tool to boost your engagement and figure on the platform.
When using hashtags, always consider:
Once you are an expert using Twitter organically, you can try the fantastic world of ads. Advertising on Twitter can help you with more specific objectives, like growing your audience, driving traffic to your website, or promoting your products.
You can choose to promote your account or individual tweets to boost your brand awareness and campaign visibility.
As your business grows, you must create personal experiences with your followers to engage them with your brand.
Answer the comments, retweet their mentions, and like their interactions to make them feel listened to and part of your community.
As a final piece of advice, keep track of your analytics. With all the work you are doing in your Twitter marketing, you must ensure that your efforts are being what you expected.
Plan a monthly checkup to see how your publications are performing, content improvements, and what needs to be updated. This way, you will always be making content that your audience will enjoy.
Start taking advantage of this social media platform to drive more traffic to your print-on-demand business and create a community around it. Once you have mastered these business tactics, you will quickly achieve all your brand objectives!
If you are interested in expanding your digital marketing strategy, don't forget to also read: How to Create a Top Pinterest Marketing Strategy.
