Facebook retargeting ads are shown to the people who visited your website in the past or appear as contacts in your database.
Did you know that 70% of website visitors who view retargeting ads are more likely to purchase than new visitors? Using this type of advertising is a powerful way for print-on-demand businesses to recapture attention of their prospects and previous customers and convert them.
So, if you are wondering how to get sales on Shopify using retargeting ads, it’s a great way to start. If you are new to this type of ads, or you have never used retargeting before, don’t worry. In this post, we’ll explain how to run Facebook retargeting ads:
As mentioned earlier, retargeting is an effective marketing tool that targets your ads on Facebook to the people who have shown interest in your Shopify site (we hope, it’s powered with Fuel!) before. This allows you to focus on a more specific target audience and remind them how great your product is or why they should buy from you.
There are two main types of retargeting: pixel-based and list-based:
This is the most popular type of retargeting. It uses the Facebook pixel you install on your website to re-display your products or ads to any previous visitor.
When someone visits your website, a cookie in their browser is saved with the information, and once they leave your site, that cookie notifies the retargeting platform to show the ads you created when they visit Facebook.
Retargeting ads can be shown immediately after visitors leave your site or based on specific patterns in consumer's behavior.
On the other hand, list-based retargeting works with the contact information of a CRM (customer relationship management) database that you already have.
You need to upload a list of email addresses or other identifiers to your campaign, and then Facebook will identify the profiles of the data owners. This is a less common way of retargeting, but it’s also highly effective because you have more control over the messaging sent to every uploaded list.
Once you have decided to start using retargeting campaigns, it is easy to create them.
Just remember that you already need to have a Business Manager account to start developing your ads. Read more about how to create a Facebook marketing strategy here.
Choose what works best for your objectives!
It is essential that once you have created your ads, you start tracking your website click results, reach, CTR, CPC, and total spend to check on the ad effectiveness.
Retargeting and remarketing are often confused because they share some similarities. However, there are some differences between them.
Creating retargeting ads helps showcase your business to those who have visited your website before, even though they didn’t make any purchase, by showing them your products again. Retargeting ads help send a customized l message or an offer.
But, if you want to re-engage some inactive or past customers, you need to create a remarketing strategy. Remarketing will help you to reactivate your relationship with your past customers by using some marketing tactics.
Now you know the difference between these two!
When you use retargeting ads, visitors will automatically see ads for the products that they saw on your print-on-demand website.
Here are some best practices you can start applying to your strategy:
Using retargeting ads is a great way to keep close to the visitors who have shown interest in your products.
Before you start creating your campaigns:
If one of your main goals is to boost your ecommerce conversion rate, you'll also be interested in our blog post: How to Boost your Ecommerce Conversion Rate in your POD Business.