Instagram is on fire.
It has been a success since its launch. Almost everyone, including some funny pets, has their account on this platform. Over one billion users use it, and it’s the second most popular social network, just behind Facebook.
But that’s not all. Did you know that more than 80% of users have discovered a new business or product on Instagram? That is one of the reasons why you must invest time on this platform. Instagram is no longer only for personal use. It allows brands to humanize their content, inspire their customers, and showcase their products in a funny and creative way.
Sit back and read these Instagram marketing tips for an ecommerce business so you can master this social channel:
The first thing you need to do is to make your Instagram a business account. Unlike a personal profile, a business account will allow you to get insights, share contact information, and the most fundamental thing: sell directly on the platform. Exactly what you need from Instagram for ecommerce businesses.
As a tip, set your Instagram account with your business email address. This way, your personal Facebook profile won’t be linked to your business account.
Remember that just like Facebook, you should publish regular, relevant content for your target audience. If you want to keep your followers engaged, you’ll have to be creative.
Don’t forget to also set:
Instagram allows you to post different types of content:
Here you can post photos, videos, and carousels. Remember that your followers will be looking for genuine content, so try making your product stand out. You can share behind-the-scenes, reposts from your consumers, educational info, quotes, holiday posts, artistic posts, user-generated content, etc.
Instagram Stories allow you to post photos or videos (with a maximum length of 15 seconds) without overposting your feed. With this feature, you can share your products naturally, showcase live events, use boomerangs and hyper-lapse, among others. If you also have the swipe-up feature, don’t forget to add a link to your store.
Reels have the same size as Instagram Stories, with a length of 15 to 30 seconds. You can add copyrighted music here, just remember to add it while uploading the video and not when editing it. The Instagram algorithm favors this format, so it is an excellent way to reach new customers.
This format allows you to post videos with a 10 minutes maximum duration. You can make the most of this format to share important updates or events, even some creative processes.
The key to master all Instagram types of posts is to play with the different formats until you learn what works best with your audience.
Hashtags help people to find your business while filtering content on a specific topic. That means you can reach people that are not currently following your account.
To use them effectively, choose the ones that can identify the content you are publishing. So if you are sharing your print-on-demand shirts, you can add something like #tshirts #shirtdesign #tee #customshirt
Try a mix of hashtags with small, medium, and large reach, so your posts don’t get lost. You should also consider creating a distinctive hashtag for your brand!
💡 Fuel tip: Don’t forget to blend trending hashtags with specific hashtags to increase your post reach and impressions.
Likes and comments are crucial for creating engagement in your business profile, but there are other ways to interact with your followers like:
Instagram for business allows you to market your products per image to display your product names, descriptions, and prices.
If your potential customers click on the image, they’ll get redirected to your shop. It’s easy to do it, but you’ll need to create a Facebook Catalog for your Instagram business account. Here’s how you can set it up.
Instagram advertising offers another way to engage your brand with the audience and to reach new customers. Unlike other platforms, Instagram ads aren’t as disruptive as others. They are shown as posts in your feed or as stories while you are scrolling through.
There are two ways to create Instagram Ads. The first one is to set it up on Facebook Business. It works pretty similarly to a Facebook ad.
The second option it’s a bit easier. Select a post you’d like to boost and click on “Promote it.” To make this option available for you, you will have to connect your Instagram account with your Facebook account.
Once you’ve selected it, you have to choose your ad objective, budget, audience and schedule it.
It’s vital to keep track of your insights. This way, you will know what works best for your brand and how you can attract Instagram users to your print-on-demand store.
So, once in a month, or biweekly, don’t forget to check your account insights and take a note so you can make the needed adjustments.
Instagram is a tool to generate more sales. Create high-quality content, inform your audience, and creatively showcase your brand. We’re sure these Instagram marketing tips will help you to start this fun journey.
To become a master of social media, don’t forget to check our blog posts: Ultimate Guide to Create a Facebook Marketing Strategy and Twitter Marketing: the complete guide for your business.
